Let me introduce you to my genius “Marketing For Hippies” friend Tad Hargrave. I met him last month at our Conscious Business get together in San Francisco.

When Tad found himself having the same conversation over and over again to client after client, he decided to put it all into a video. But videos of talking heads can be pretty boring. (Have you noticed that?) So he created a cartoon…

This is one of the best–and certainly the most entertaining–explanations of why you need a niche:

Conscious Business Playground 2010

I’m coming from the most extraordinary weekend. My coach friend Bill Baren (perhaps the top client enrollment coach in the world, certainly one of the best) invited me and around 27 other coaches to fly to San Francisco for a two day gathering he called the “Conscious Business Playground.”
Now let me tell me what was so remarkable about this event…

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