Why is radio important if you’ve got a product or service to sell?

1. Visibility: depending on the show, you can get exposure to a huge audience. (For instance Mancow Madness has an audience of 500,000–that’s half a million listeners!)
2. Credibility: radio hosts read your bio at the top of the interview.
3. Traffic: you get to share your website address on the air. Many shows will post your photo, bio and url on their website.
4. Sales: most hosts want to know if you offer a book or a program to share with their guests.
5. Reach: most radio is podcast. Your show has a global audience.

(more…)