What is Financial Alchemy? Here’s what I shared in an interview Steven McCrory did with me for Magical Blend Magazine a while back:

Morgana: what is Financial Alchemy?
Financial Alchemy is the transformation of your relationship with money, and when your inner relationship with money changes, you see the outward results in your life.

What do you mean by relationship with money?
Your relationship with money is as real and dynamic as your relationship with another human being. If you were to say to your wife, “I don’t trust you. You’re going to leave me. You’re the reason I can’t do what I want with my life. You are responsible for war and suffering. You are the root of all evil,” how would that impact your relationship?

Not well.
What if she said those things about you?

I’d feel terrible.
Would you want to stick around someone who said those things?

Probably not.
Exactly. And those are things we say to money all the time. Why would money want to stick around? We push it away with beliefs we may not even know we have. If something is evil and keeps you from happiness, of course you’re going to protect yourself and push it away.

I understand the pushing it away part. Could you explain what you mean about money wanting to stick around?
This is the Alchemy part, the change in the relationship. I make money a person. Making money into a person you want to have a relationship—as opposed to this villain you have to have in your life—creates an emotional resonance instead of an intellectual exercise. And money can speak to you, tell you what you need to do to create a better relationship. It’s magical.

How did you come up with Financial Alchemy?
My own experience. Where else do things come from? For the longest time I struggled with money. As a coach I was helping people sell films and book television series and realize their dreams. But I was uncomfortable talking about my fees and asking to be paid. Can you imagine? Actually I find this dynamic is very common among caring, spiritual, service oriented people. Especially women. Before anything could change, I had to look at my internal relationship with money. I took a look at negative beliefs and experiences I hadn’t thought about in many years. Family members stopped talking to each other for decades because of money. I was embarrassed to live in a two-story home when my friends lived in apartments. I was afraid of being called spoiled, of not being liked. No wonder I pushed money away! I had formed this idea that money got in the way of love. Given a choice, I choose love! If my negative ideas about money became a person, I think my money person would be a big, scary, violent biker who didn’t bathe. Ick. That was my old money. This relationship had to go. So I fired the biker, and I thought about who I would like to have a relationship with. Who would I love to receive from? Meet my new money: a tall, dark, handsome man who wears an elegant tux, carries a bouquet of red roses, and woos me. He loves me, and I want to make this relationship work!

Sounds like me.
You’re married.

Yes I am. What happened when you changed your money guy?
That very month strangers started calling me out of the blue and hiring me. Within six months I had added thirty new clients and started a waiting list and group coaching to handle the overflow.

Wow. Do you have any other success stories?
Every time I do a seminar I get phone calls from attendees with miraculous stories of jobs and contracts and checks coming in that they didn’t expect. The biggest windfall that I heard of was a twenty thousand dollar contract. [note to readers: my current record is $87,000 within a few hours of our first session.] I’ve posted some of the letters on my website at www.howtobeamoneymagnet.com. My own income jumped from $900 to $5000 in one month. I was amazed.

Just by changing your relationship with money?
The key is to keep the conversation with money going. Money isn’t going to rescue you, but money will be your partner. How can you be a better partner to money? What actions can you take to make the relationship better? Action is what makes change real. Keep asking money how I can make the relationship better. I see money as a spiritual teacher who challenges us to be more creative and courageous than we were being. Money is just a metaphor for the universe itself. You can fight the universe or you can seek to learn from it and love it. Especially when it’s challenging. That’s money.

How is your approach different from other prosperity programs?
Nobody else has made money a person. It’s a lot easier to do what needs to be done when you’re in love. I clearly bring a lot more feminine energy to a subject that tends to be very masculine. I think we need both the masculine “doing” energy and the mystery of feminine magic. Abundance and prosperity come from unexpected places…

How do people get Financial Alchemy?
Go to www.howtobeamoneymagnet.com. You can sign up for the next seminar or order a CD. If you only get one thing, I recommend getting the workbook “Financial Alchemy: Twelve Months of Magic and Manifestation.” It’s a combination of Financial Alchemy and my secret system for manifesting all of my goals for the last three years. I use it every day. I know you’ve had great results with it too. Everything’s available at www.howtobeamoneymagnet.com. Remember, your abundance and prosperity serve the world!

This was my response to a coach who was struggling with a client who refused to connect with her emotions in coaching, a client who believed emotions belong in “therapy” instead.

Here’s what I wrote:

There are different styles and different opinions on what we define as “coaching”.

The International Coaches Federation says:
“Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performances and enhance the quality of their lives.

Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach’s job is to provide support to enhance the skills, resources, and creativity that the client already has.”

Your clients isn’t wrong in her expectations: ICF doesn’t say a word about emotions. She could probably find a coach out there who only works superficially (not a good coach). Her expectations don’t match your approach. She needs to be educated without making her wrong. I recommend you have a conversation with her about how you work, and why you use your approach.

Here’s an example. I received a great email response from a listener to one of my Financial Alchemy teleclasses. The writer wanted to know why she had to go “down the well” if she already knew her limiting beliefs.

The first step of Financial Alchemy coaching is to take a client down the rabbit hole, much farther than they knew was there. This may look counterintuitive–isn’t the point of the process to reconnect clients to the abundance and prosperity of the universe? We have to create POLARITY. The first step of Alchemy is “negridio,” the blackening. It works.

Stuff may show up here around child abuse or other hurts, just by digging into negative memories of money. It’s all related. (For those of you who are freaking out right now and thinking I’m overstepping my role as a coach, my clients are creative, resourceful, and whole. I’m very careful to tune into clients who are not well, and to steer them to something other than coaching. I’ve coached this process hundreds and hundreds of times, and I’ve never had a problem.)

Here’s my “why” for dragging my clients down the well in the beginning, insisting that they set aside every positive thought they have about Money: I’m firing up there neurology for change. Einstein said, “We cannot solve problems with the same consciousness which created them.” Information comes to us and new neurological connections are created during heightened states of emotional excitement. This is NLP talk for why we do process coaching.

Here’s a quick and easy HOW for getting a client out of her head. I do this a lot with professional women in traditionally masculine fields–lawyers, accountants, CPAs. I ask my client to stand with her feet spread as wide as her shoulders, and to bend her knees and rock at her pelvis, as if she were hula dancing. “Speak from your hips,” I’ll say.

There are a few reasons this works–I learned this from a coach who spoke at my local PCMA chapter. She has a book on “Four Energies.” I’m taking clients who are stuck in fire (Just do it!) energy into water (give and take) energy. There’s a whole area of somatic coaching that uses body wisdom.

I suspect your client wants more from coaching than she’s allowing herself, but the last thing you want to do is push when she resists.