First record it. Recording it on a professional mic is best. You MUST lay down some background music to fill the empty spaces. If you don’t have access to a sound studio, other good options are recording yourself on a high quality telephone seminar line. and Instant Teleseminar and Maestro Conference have excellent sound. Have someone read your bio as an intro. (But don’t let it sound like reading.)

Get fabulous design work for the disk and jewel case. People DO judge a product by its cover. My favorite designer is Colleen McGunnigle at www.designbymuse.com. She’s redesigning all my products.

Produce it: http://www.kunaki.com is the cheapest and quickest CD duplication company I’ve seen. (And it’s the company to use if you ever want to offer a free CD on your site as an ethical bribe to get people onto your mailing list.)

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