DISHING THE DIRT ON HOW TO BE A RADIO GUEST
Wednesday, February 17th, 2010
Why is radio important if you’ve got a product or service to sell?
- Visibility: depending on the show, you can get exposure to a huge audience. (For instance Mancow Madness has an audience of 500,000–that’s half a million listeners!)
- Credibility: radio hosts read your bio at the top of the interview.
- Traffic: you get to share your website address on the air. Many shows will post your photo, bio and url on their website.
- Sales: most hosts want to know if you offer a book or a program to share with their guests.
- Reach: most radio is podcast. Your show has a global audience.




