I’ve seen people asking for Marketing Tips and Tricks on my social networks, and being the busy little do-gooder, I spent at least an hour composing a response. I thought I’d post it here. Cause frankly, my business is thriving while so many other coaching practices are suffering with the economy. I’m very lucky, and I thank my good fortune every day. And I work HARD to create that good fortune:

I spend a big chunk of my time marketing. This blog, my emails, facebook (it’s invisible marketing–I just make friends and make myself visible without actually “selling” anything), Joint Ventures (I’ve been approached a LOT for those), radio/magazine/teleclass interviews, taking classes and making friends.

Some of my marketing does itself through the re-use of my material: people re-publish my articles for their blogs and e-zines. If you’re reading this here, you probably know what I’m talking about. I just have to monitor them to make sure I get attribution. Along the same lines, free publicity comes to me when magazines or radio shows approach me. But it’s still a lot of labor.

And I’ve spent tens of thousands of dollars this year on websites, copywriting (though one scoundrel took $6,000 and didn’t deliver. ouch), and placing myself as an “official expert” on selfgrowth.com ($3,000), new photos, business cards, product design, e-books to give away on my website.

In past years I paid $15,000 a year on a publicist. She was worth it.

Last year I travelled the globe teaching classes and signing books at bookstores.

I take classes in SEO. I’ve been checking keywords and trying to optimize my pages and blog posts. I discovered stumbleupon and Digg, and I spend time stumbling and digging friends and asking them to reciprocate.

Last week I took Ali Brown’s Online Success Blueprint Workshop. Boy did those new business cards pay off! I didn’t have to say a word, and people asked for them. They didn’t even care what I did; they just wanted a card with me on my back, in a red dress.) Next month I begin Alex Mandossian’s class on making money with teleclasses.

I’ve even marketed on behalf of my coaches, interviewing them for teleclasses, editing and publishing their articles and bios on my blog, sending out notices to my friends on facebook, tweeting everything…

Networking meetings don’t do that much for me–they’re inefficient. I just go to them for the comeraderie.

Marketing is a fulltime job. I don’t think people have a clue (until they read this post) how much I invest in marketing my business. Aside from learning to be a killer coach, marketing is the single most important element of being a professional coach.

Heck! Even my email signature has my photo, an invitation to my e-book, and a testimonial. Ali Brown taught me that. And my email address is shows my website url.

And this is the year it finally paid off. I have never, ever, made as much money as I have in the last three months. I’m selling the right thing at the right time; and after all those years investing in marketing, my visibility counts.

I don’t believe five hours a week on marketing is enough, not if you’re serious about your business’s survival. And this is true of any business these days. Marketing IS your primary business, so that you have the PRIVILEGE of coaching clients.

Copyright 2008 Morgana Rae… Obviously. If you want to use this in your blog or newsletter, contact me first.

Morgana and Money after the third date

Want some magic? (Or just a hot, awesome new relationship with Money?)

The recording for the November 20 Financial Alchemy teleclass will be up through Thursday, November 27: http://instantTeleseminar.com/?eventid=5086650

I hear this is the best teleclass I’ve had to date. Even if you’ve listened before, you’ll want to tune in for the new coaching demo(s).

Are you still interested in becoming one of my coaching proteges in 2009? Click on the coach training button on the menu above. I have ONLY SEVEN SPOTS LEFT! (Out of an intimate group of twenty.)

Make Love and Money!

Morgana

Not much puts more stress on your relationships the enforced gratitude and gaiety of the holiday season. Don’t touch that stuffed turkey or roasted ham without packing up Morgana’s All-Purpose Relationship Rescue Remedy. There are three steps, A, B, and C. Today we cover A:

A is for Appreciation.
Appreciation sweetens any relationship, and it’s not contingent on the other person’s behavior. You can use it any time you like, in any relationship, without dependence on the moods or actions of your partner. You can feel a shift in the dynamic immediately.

Take a moment to say to your partner, “What I appreciate about you is…” and fill in the end of the sentence. Honesty is crucial. Try this without planning or even knowing where your sentence is going to end. See what comes up.

The magic of this practice lies in its independence from the other person’s action. Your appreciation is not contingent on your partner’s behavior. You are not saying “I would appreciate you if…” Nothing is more powerful than not trying to change the other.

Instead, appreciation works like a circuit breaker to interrupt negative cycles: “We interrupt this regularly scheduled unhappiness to focus on the positive!”

Using this tool when the relationship is already thriving is like building a bank account to draw on later.

“Love is not love which alters when it alteration finds.” ~ William Shakespeare

copyright Morgana Rae 2008
WANT TO USE AN ARTICLE IN YOUR E-ZINE OR WEB SITE? Great! You can, as long as you contact me first about attribution, and linking back to www.howtobeamoneymagnet.

James Allen

The only secret is that each person has to discover and define his own best relationship with existence. No one can do it for you. But reading other people’s insights can help. Enjoy.

Foreword
This little volume (the result of meditation and experience) is not intended as an exhaustive treatise on the much-written upon subject of the power of thought. It is suggestive rather than explanatory, its object being to stimulate men and women to the discovery and perception of the truth that –

“They themselves are makers of themselves”

by virtue of the thoughts which they choose and encourage; that mind is the master weaver, both of the inner garment of character and the outer garment of circumstance, and that, as they may have hitherto woven in ignorance and pain they may now weave in enlightenment and happiness.

Thought and Character
The aphorism, “As a man thinketh in his heart so is he,” not only embraces the whole of a man’s being, but is so comprehensive as to reach out to every condition and circumstance of his life. A man is literally what he thinks, his character being the complete sum of all his thoughts.

As the plant springs from, and could not be without, the seed, so every act of a man springs from the hidden seeds of thought, and could not have appeared without them. This applies equally to those acts called “spontaneous” and “unpremeditated” as to those which are deliberately executed.

Act is the blossom of thought, and joy and suffering are its fruits; thus does a man garner in the sweet and bitter fruitage of his own husbandry.

Thought in the mind hath made us. What we are
By thought we wrought and built. If a man’s mind
Hath evil thoughts, pain comes on him as comes
The wheel the ox behind . . . If one endure in purity
of thought joy follows him as his own shadow – sure.

Man is a growth by law, and not a creation by artifice, and cause and effect is as absolute and undeviating in the hidden realm of thought as in the world of visible and material things. A noble and Godlike character is not a thing of favor or chance, but is the natural result of continued effort in right thinking, the effect of long-cherished association with Godlike thoughts. An ignoble and bestial character, by the same process, is the result of the continued harboring of groveling thoughts.

Man is made or unmade by himself; in the armory of thought he forges the weapons by which he destroys himself. He also fashions the tools with which he builds for himself heavenly mansions of joy and strength and peace. By the right choice and true application of thought, man ascends to the Divine Perfection; by the abuse and wrong application of thought, he descends below the level of the beast. Between these two extremes are all the grades of character, and man is their maker and master.

Of all the beautiful truths pertaining to the soul which have been restored and brought to light in this age, none is more gladdening or fruitful of divine promise and confidence than this – that man is the master of thought, the molder of character, and maker and shaper of condition, environment, and destiny.

As a being of Power, Intelligence, and Love, and the lord of his own thoughts, man holds the key to every situation, and contains within himself that transforming and regenerative agency by which he may make himself what he wills.

Man is always the master, even in his weakest and most abandoned state; but in his weakness and degradation he is the foolish master who misgoverns his “household.” When he begins to reflect upon his condition, and to search diligently for the Law upon which his being is established, he then becomes the wise master, directing his energies with intelligence, and fashioning his thoughts to fruitful issues. Such is the conscious master, and man can only thus become by discovering within himself the laws of thought; which discovery is totally a matter of application, self-analysis, and experience.

Only by much searching and mining are gold an diamonds obtained, and man can find every truth connected with his being if he will dig deep into the mine of his soul. And that he is the maker of his character, the molder of his life, and the builder of his destiny, he may unerringly prove: if he will watch, control, and alter his thoughts, tracing their effects upon himself, upon others, and upon his life and circumstances; if he will link cause and effect by patient practice and investigation, utilizing his every experience, even to the most trivial, as a means of obtaining that knowledge of himself. In this direction, as in no other, is the law absolute that “He that seeketh findeth; and to him that knocketh it shall be opened”; for only by patience, practice, and ceaseless importunity can a man enter the Door of the Temple of Knowledge.

I am so proud of my country. I filmed this last night at the Obama Victory Party in Century City (Los Angeles).